Episode 13: Interview with Ellie Swift, 7-figure Business Coach + Mastermind Mentor
Welcome to episode #13 of The Thought Leader Show, hosted by Bec Sands and Andrés López-Varela. This ep is available on Spotify and Apple Podcasts, and if you enjoy it, we would love it if you could please subscribe, leave a review, and share it with your friends.
In this ep, we interview Ellie Swift, a Business Mentor for high-performing women who are ready to build soul-led, intentional and profitable online businesses. Using her signature Swift Marketing Method, Ellie helps coaches, creatives & consultants connect with their customers, shine online, and create life-changing results (for both themselves & their clients). Ellie spent a decade working in marketing in London, Sydney, and Perth, achieving her goal of Head of Marketing Strategy by the age of 28 before making the transition into her business. She has built a 7-figure business in 3 years and has supported her clients as they’ve built 6, multi 6 and 7-figure businesses, created six and multi-five figure launches, tripled their income and completely transformed their businesses (and lives!) through both mindset and marketing. Ellie’s mission is to support soul-led women to experience the lives they dream of through entrepreneurship.
Show Notes
00:07 Introduction to The Thought Leader Show and our guest today, Ellie Swift
03:18 How Ellie describes her personal brand in a nutshell and her beliefs about a personal brand
04:40 What a personal brand is not
07:45 The difference between a personal brand and thought leadership, and how we can bring this to life through our personal brands
10:15 Can there be thought leadership from within a company, as an intrapreneur, when you can’t share your unique personal views?
12:44 How companies can innovate by cultivating and encouraging thought leadership
14:33 The deliberate steps Ellie’s taken to grow her personal brand as a thought leader, and her journey from corporate marketing into an online coaching business as a personal brand
17:35 Why as a coach, consultant or creative, you need to cultivate a personal brand
18:30 Why Ellie leant into building out a comprehensive body of work and clear intellectual property as part of building her personal brand, and exactly what her process is
20:38 How Ellie incorporates mindset into her work and the work she does with her clients
21.30 The moment Ellie realised that mindset was critical in her own business journey, how she’d been self-sabotaging and holding herself back, and the steps she took next
26:57 Why a personal brand is the gateway for so much in any industry
28:23 Some of the challenges Ellie has faced when building her personal brand, how she’s dealt with these challenges, and how she cultivates safety in her life that allows her to do big things
32:22 Why it’s so important to cultivate self-belief when building a personal brand
Connect:
Shine Online with Ellie Swift podcast
Further resources:
The Thought Leader Show features in the Feedspot Top 45 Australian Leadership Podcasts
