Episode 15: Why the algorithm doesn’t hate you – your content just sucks with Edwin Smith
Welcome to episode #15 of The Thought Leader Show, hosted by Bec Sands and Andrés López-Varela. This ep is available on Spotify and Apple Podcasts, and if you enjoy it, we would love it if you could please subscribe, leave a review, and share it with your friends.
In this ep, we interview Edwin Smith, Head Honcho at The Social Sandwich – a social media agency focusing on organic social. Edwin has worked in social media for over a decade, which is like a century in social media years. He spent five years working at Channel 10, managing the social media for some of Australia’s biggest shows including Australian Survivor, I’m a Celebrity Get Me Out of Here, and 10 Sport. Edwin now helps businesses make the most out of their organic social media content on channels including Facebook, Instagram, TikTok, Snapshot and Twitter (X). He delivered a keynote for State of Social ’23, a conference featuring the best social media and marketers in Australia.
Show Notes
00:07 Introduction to The Thought Leader Show and our guest today, Edwin Smith
05:35 How Edwin has incorporated the Party Shirt into his personal brand, and how he has differentiated himself
14:11 Why authenticity is so key when building a personal brand
14:58 Edwin’s take on the decline of organic social media reach, and how despite the lower reach we actually have the opportunity to be seen more than ever
19:33 Why the algorithm doesn’t hate you – your content just sucks
23:50 What Edwin thinks about thought leadership and the thinking he had to adopt to start putting himself out there after being behind the scenes for so long
35:00 How Edwin has learnt to ride the waves of business, thoughts he still struggles with, and what he does when he’s having an off day
37:20 A big shift in mindset that Edwin has applied to building his personal brand and positioning himself as a thought leader in the social media space
40:00 The importance of building relationships and communities when building a personal brand… And the story behind Edwin’s tattoo ‘Be Yourself’
44:20 The ‘Thought Leader Five’ rapid-fire questions with Edwin
Connect:
Instagram.com/thesocialsandwich
LinkedIn: https://www.linkedin.com/in/edwin-smith-96551951/
Website: https://thesocialsandwich.com.au/
Further resources:
The Thought Leader Show features in the Feedspot Top 45 Australian Leadership Podcasts
