Episode 11: Why curiosity is key to building a personal brand as a thought leader for career or business longevity with Trevor Young
Welcome to episode #11 of The Thought Leader Show, hosted by Bec Sands and Andrés López-Varela. This ep is available on Spotify, Stitcher and Apple Podcasts, and if you enjoy it, we would love it if you could please subscribe, leave a review, and share it with your friends.
In this ep, we interview Trevor Young, a content and digital communications strategist, coach and mentor who helps solopreneurs and service-based business owners unlock their potential through the power of PR, content and digital communications and grow their level of influence and impact in the world. Trevor is also the author of the book Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age.
Show Notes
00:07 Introduction to The Thought Leader Show and our guest today, Trevor Young
04:03 How Trevor describes his personal brand and his thoughts on what a personal brand is
09:57 Why your own growth is key to thought leadership
11:11 Thought leadership vs expertise and how Trevor defines the difference between the two
13:34 Why it’s so important to evolve and be curious about the world and trying new things as you’re building your personal brand
17:07 Why a lot of thought leaders are also authors
18:39 The three key factors that, when combined, are incredibly powerful when it comes to presenting publicly and building a personal brand
22:20 Trevor describes the three levels of storytelling when it comes to building your personal brand
26:50 How Trevor build his personal brand by speaking publicly and the mindset he developed in order to evolve his consulting business into coaching
30:00 The deliberate decision Trevor made to pivot away from speaking on social media and the number one belief he has around doing what you want to do to build your personal brand
31.30 We chat about Threads and discuss our thoughts on the new platform
34:19 Why you don’t have to be on every platform to build a personal brand as a thought leader, and why you can be involved and be interested but not active
Connect:
Further resources:
The Future Podcast with Chris Do
Quit: The power of knowing when to walk away, Annie Duke
The Thought Leader Show features in the Feedspot Top 45 Australian Leadership Podcasts
