Episode 8: Infusing your values into your personal brand with Nivek Harrison
Welcome to episode #8 of The Thought Leader Show, hosted by Bec Sands and Andrés López-Varela. This ep is available on Spotify, Stitcher and Apple Podcasts, and if you enjoy it, we would love it if you could please subscribe, leave a review, and share it with your friends.
In this ep, we interview Nivek Harrison, CEO of The Virtual Chapter, the home for world-class virtual CEOs providing VAs and OBMs for coaches and creatives. For those not in the online world, a VA is a Virtual Assistant – an online Executive Assistant – and an OBM is an Online Business Manager – also known as a Business Manager. Nivek has built an exceptional business and team of VAs over the past eight years and is a thought leader and one of the pioneers in her space.
Show Notes
00:07 Introduction to The Thought Leader Show and our guest today, Nivek Harrison
04:08 A bit of background about Nivek, her business and its growth and evolution over the past 8 years
06:25 Nivek’s personal brand and how she describes it in a few words
7:51 How Nivek has built her personal brand to grow her business, how it’s evolved, how she has used her uniqueness to communicate her personal brand over the years, and how that’s made all the difference for her business
10:00 The red flag of feeling inauthentic at the beginning of her personal brand journey and how she has pivoted and evolved
12.35 What thought leadership means to Nivek and why your uniqueness is so important to cut through the noise and stand out
13.40 How Nivek infuses values into her personal brand, such as the ethical dilemma in the industry about basic standards and pay for VAs no matter where they live and how she advocates for VAs through her business, her work and her content
17:20 Where Nivek shows up online to build her personal brand and her business
20:27 The importance of relationships and referrals for building a successful business and why you don’t have to have a huge social media following to have a thriving business
23:32 The number ONE mindset Nivek has adopted first and foremost to build her personal brand and her business and overcome any obstacles and limiting beliefs around this
25:20 How Nivek overcame fears around being visible, coming from a corporate background into an online business
27.10 A lesson from big businesses that can translate into small businesses: you’re not building a personal brand for everyone
31.50 The Thought Leader Five – Bec and Andrés ask Nivek five rapid-fire questions including her favourite book, what she does to relax, dream travel destination and final words of inspiration
📸 Nicole Pas Photography
Connect:
Instagram: https://www.instagram.com/thevirtualchapter/
Further resources:
Atomic Habits, by James Clear
