Episode 7: Owning your uniqueness to build your personal brand with Andrés López-Varela
Welcome to episode #7 of The Thought Leader Show, hosted by Bec Sands and Andrés López-Varela. This ep is available on Spotify, Stitcher and Apple Podcasts, and if you enjoy it, we would love it if you could please subscribe, leave a review, and share it with your friends.
Today’s episode is a little different! In today’s ep, Bec interviews Andrés about his personal brand and career journey. Andrés is the General Manager, Strategy & Operations, at leading content agency Storyation, part-time podcaster, lover of all things cats, mega F1 nerd and the world’s biggest fan of baked goods. Andrés has been working in PR and marketing for the past 15 years, including as Global Content Editor at Tourism Australia. Previously, Andrés interviewed Bec about how she grew a personal brand to build a corporate career and then a thriving business – you can check out the ep here.
Show Notes
00:07 Introduction to The Thought Leader Show
02:30 How Andrés describes his personal brand in a sentence and how his personal brand has evolved over the years to become a bit more relaxed, and how he has deliberately built it that way
07:24 How Andrés’ career has evolved over the years with his personal brand, and how his uniqueness and people-centred approach has helped him stand out and land opportunities
12:53 How your personality and your uniqueness can really help you to create a point of difference and attracts aligned people to work with you
14:08 Why some people will not resonate with you and your personal brand, and why that’s totally okay
15.31 Why the goal of wanting everyone to like you, and pleasing everyone, whether you’re building a personal brand or not is impossible and shouldn’t be a goal
18.39 What thought leadership means to Andrés, how he defines it and what it’s not
21:19 How thought leadership is about generosity of knowledge and sharing value with your audience in order to make the world better or someone’s life better in some way
24:30 Why Andrés doesn’t feel like he fits the mould of some of the most senior people in his industry and one of the biggest obstacles he’s faced in his career
28:13 Andrés’ mindset around performing when it comes to different business and career situations and how he uses performance to adapt to various situations
31:00 Why AI won’t take over all our jobs
31.50 The Thought Leader Five – Bec asks Andrés five rapid-fire questions including his favourite podcast, what he does to relax, dream travel destination and final words of inspiration
📸 @jonathancamiphotography
Connect:
Website: https://storyation.com/
LinkedIn: https://www.linkedin.com/in/andreslopezvarela/
Further resources:
