Episode 6: Building a thriving business in the wellbeing and fitness industry with Greg Stark
Welcome to episode #6 of The Thought Leader Show, hosted by Bec Sands and Andrés López-Varela. This ep is available on Spotify, Stitcher and Apple Podcasts, and if you enjoy it, we would love it if you could please subscribe, leave a review, and share it with your friends.
In today’s episode, we interview Greg Stark, director of wellbeing strategy at Better Being, keynote speaker, and author of Sweat Equity. Greg is the go-to coach for stressed-out corporate executives who are high flying and time poor. He is a leading health expert across Sky Business, Men’s Health, The Australian and many more. His corporate clients include Commonwealth Bank, Herbert Smith Freehills and CocaCola.
Greg is passionate about educating Australians to lead happier, healthier lives. He began his career working with elite athletes at the South Sydney Rabbitohs and brings those principles to the corporate arena. With a university degree in high performance and over 15 years in the wellness industry, Greg’s knowledge and experience is leading the way.
Show Notes
00:07 We welcome Greg Stark to The Thought Leader Show
05:04 Greg shares his path to building a personal brand and becoming a successful trainer, including his visibility strategies and some of the steps he’s taken to increase his impact
08:30 Some of the key personal brand activities Greg has done to build his personal brand to create a thriving business in the wellbeing and fitness space, and how he has leveraged PR and earned media to build his profile in order to help others on a greater scale
11:50 How Greg’s personal brand activity is mission-based to help other people and why living according to his values vs purpose is so important
16:40 The evolution of working with athletes to working with corporates and how opportunities have led to further opportunities
19.07 Some of the mindset tools Greg uses to do bigger things in the world, such as speak on stages and give media interviews, and the ONE incredible piece of advice he has for anyone wanting to do this too
24.25 How Greg has struggled with the influencer culture in the health and fitness industry, and how he thinks about building his personal brand and being of service authentically instead through being influential to help improve people’s lives rather than being an influencer
27.03 The Thought Leader Five – we ask Greg five rapid-fire questions including his favourite book, dream travel destination and final words of inspiration
📸 Paul Suesse
Connect:
Website: www.betterbeing.com.au
LinkedIn: https://www.linkedin.com/in/greg-stark-betterbeing/
Further resources:
