Episode 9: Building your personal brand through relationships with Carolyn Cummins

Welcome to episode #9 of The Thought Leader Show, hosted by Bec Sands and Andrés López-Varela. This ep is available on Spotify, Stitcher and Apple Podcasts, and if you enjoy it, we would love it if you could please subscribe, leave a review, and share it with your friends.

In this ep, we interview Carolyn Cummins, Commercial Property Editor at The Sydney Morning Herald. Carolyn has been in her role for the past 28 years and is a well-respected journalist in the property community. Prior to the Herald, she worked as a Senior Producer at Channel Nine Sydney on their Business Sunday and Business Today programs, did a stint as a stockbroker and was a companies and share market reporter at The Australian Financial Review. Carolyn has built her personal brand over a number of years with a focus on relationship building, helping her get the scoop and report on the latest industry stories. 

Show Notes

00:07 Introduction to The Thought Leader Show and our guest today, Carolyn Cummins

03:30 A bit of background about Carolyn, her career and how she entered into journalism, and what she loves about it

09:50 Why saying ‘no’ straight out of the gate is against Carolyn’s philosophy, and what she does instead to build her personal brand and stand out in her field  

13:51 How Carolyn manages the bad days in journalism and her number one belief about having a personal brand 

16:47 Carolyn’s Sky Business News appearances and how they supported her journalism career as a print and online reporter 

19.00 The mindset Carolyn adopted to appear on live TV and do public speaking

25:00 How journalism is the conduit for thought leadership, and Carolyn’s take on thought leadership and what that entails 

Connect: 

LinkedIn: https://www.linkedin.com/in/carolyn-cummins-6b77b12a/ 

Further resources:

People Like Us, by Dominick Dunne