Episode 19: Building a thriving global coaching business with Byron Morrison
Welcome to episode #19 of The Though Leader Show, hosted by Bec Sands and Andrés López-Varela. This ep is available on Spotify and Apple Podcasts, and if you enjoy it, we would love it if you could please subscribe, leave a review, and share it with your friends.
In this ep, we interview Byron Morrison, a mindset and performance coach who specialises in helping first time CEOs take control and become more effective in their role. Over the last decade, Byron has worked with clients in 16 countries, written 4 best-selling books and been featured in publications such as USA Today, Success Magazine, Forbes, Deadline, The New York Times and many more. Byron’s unique approach uses a hybrid blend of mindset, leadership, high performance and emotion control to help leaders perform at their best.
Show Notes
04:00 Byron’s personal brand in a nutshell and the huge life events that led to where he is in business today
11:31 Why Byron’s audience and ideal clients relate to the content that he shares, and how we can learn from this
13:25 The reality of being a CEO and the day-to-day challenges they face
15:09 What thought leadership means to Byron and how he integrates this into his work and sharing his story
16:47 How Byron connects with his ideal clients and how his books – and the long-term play vs short-term wins - have been key to building his brand and company
20:12 The number one reason why some people don’t get results in business, and how Byron attracts clients to him rather than him trying to find clients and sell or convince them
24:40 Why you should NOT get caught up in vanity metrics and sometimes, engagement with content is not a key indicator of connection, success and resonance with your ideal audience
27:01 The biggest challenges Byron has faced in becoming a thought leader and building a personal brand, and how he overcame them
30:00 Why Byron believes CEOs become successful and some of his best advice for those building a business
32:00 The primary social media channels and platforms Byron has built his personal brand and business through
33:07 The advice Byron has for anyone wanting to write a book for business – and how he has written and released multiple successful books, including The Effective CEO which was completed in 5 weeks
37:00 The ‘Thought Leader Five’ rapid-fire questions with Byron
Connect:
https://www.byronmorrison.com
https://www.facebook.com/byronmorrisonauthor
https://www.instagram.com/authorbyronmorrison/
https://www.linkedin.com/in/authorbyronmorrison/
Further resources:
The Effective CEO by Byron Morrison
Think Like a CEO by Byron Morrison
CEO In Control by Byron Morrison
Become a Better You: Stop dieting, start living by Byron Morrison
Maybe You Should Give Up by Byron Morrison
The Hard Thing About Hard Things by Ben Horowitz
The Thought Leader Show features in the Feedspot Top 45 Australian Leadership Podcasts
