Episode 4: How Bec built her personal brand to grow a corporate career and thriving business
Welcome to episode #4 of The Thought Leader Show, hosted by Bec Sands and Andrés López-Varela. This ep is available on Spotify, Stitcher and Apple Podcasts, and if you enjoy it, we would love it if you could please subscribe, leave a review, and share it with your friends.
Today’s podcast episode is a little different. In this ep, Andrés interviews Bec about how she built her personal brand first for a career and then for business, and why it’s so important to her.
Bec is a personal brand and thought leader coach, PR consultant, and online business owner. Using the power of the personal brand, Bec helps CEOs, professionals, executives and entrepreneurs stand out in a crowded world so they can build careers as industry leaders or businesses that attract a steady stream of clients. Bec spent 12 years in corporate before launching her own business in 2019. She holds a Bachelor of Media in Writing from Macquarie University, majoring in PR and journalism, and is a Certified Beautiful You Coaching Academy life coach, an approved education provider with the International Coaching Federation (ICF) - global leaders of coach education.
Show Notes
3:00 What thought leadership means to Bec and why she believes being public with thought leadership amplifies it but isn’t an essential element
5:25 The different facets to a personal brand – starting with the emotional elements and how you want people to feel when engaging with your brand
7:20 How you can influence others’ perceptions of you through your personal brand, including some of the different touchpoints
9:00 In addition to the emotional elements of a personal brand, why the second factor to building your personal brand is the messaging
11:11 What Bec feels is the most important factor for having a great personal brand that works for you
12:19 Why what you say and do are important, but the energy behind building your personal brand is so, so much more important
13:57 The mindset Bec has nurtured over time to build her personal brand, some of the challenges and sticking points she’s faced – and how she overcame them
15:45 What changed for Bec to feel more confident and start enjoying speaking in front of people vs having a fear around that
18:30 How the personal brand activities that used to scare Bec don’t scare her anymore – and how you can get there too
21:25 How you can build confidence that your work is worthwhile and compelling to share with someone else as a thought leader
22:59 Rapid-fire questions with Bec, including her favourite podcast, how she relaxes, and final words of inspiration
📸 Image: @rowena_clarke
Further resources:
Big Magic, Elizabeth Gilbert
The War of Art, Steven Pressfield
