Episode 22: Creating racial equity with intention in online business with Annie Gichuru

Welcome to episode #22 of The Thought Leader Show, hosted by Bec Sands and Andrés López-Varela. This ep is available on Spotify and Apple Podcasts, and if you enjoy it, we would love it if you could please subscribe, leave a review, and share it with your friends.

In this ep, we interview Annie Gichuru, a leading Racial Equity Coach & Consultant for online entrepreneurs. Annie has helped many prominent online business leaders build intentionally inclusive businesses – the most notable of which is her partnership with The Beautiful You Coaching Academy, where she supports trainees and emerging coaches as a DEI trainer. Annie is deeply passionate about representation through a racial justice lens, and combines her experience as an internationally certified life coach, her love of storytelling, and her extensive Human Resources career to deliver her transformational online program REPRESENTED. Annie has called Australia home for more than 20 years, having relocated from Kenya as an international student. 

Show Notes

03:21 How Annie allows her personal brand to shine as her authentic self to attract aligned clients and opportunities to her from a ‘calling in’ lens rather than a ‘calling out’ lens 

09:41 Why you are the sum of the people you surround yourself with - and who it’s important to surround yourself with to grow your personal brand and business successfully 

16:50 How Annie’s business has evolved over time and why she started doing this work 

21:00 Why you can’t be what you can’t see

22:21 How Annie feels the online sector is going when it comes to representation and racial equity 

25:16 The work Annie does in the online space and why this knowledge should be taught in school

28:36 The ‘Thought Leader Five’ rapid-fire questions with Annie

Connect: 

The Racial Awareness Glossary 

REPRESENTED Course 

Instagram

Website 

Further resources:

Playing Big, Tara Mohr 

Doing life with Ken & Tabatha 

The Thought Leader Show features in the Feedspot Top 45 Australian Leadership Podcasts

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Episode 21: DEI champion Tess Palmyre on building a personal brand with humanity