Episode 3: Leading growth teams and leveraging your personal brand to build your career with Ljubica Radoicic
Welcome to episode #3 of The Thought Leader Show, hosted by Bec Sands and Andrés López-Varela. This episode is available on Spotify, Stitcher and Apple Podcasts, and if you enjoy it, we would love it if you could please subscribe, leave a review, and share it with your friends.
In today’s podcast episode, we interview Ljubica Radoicic, a senior marketing and business leader with over 20 years’ experience in sectors across technology/SaaS, professional services and industrial to AEC/Construction. In her current role, Ljubica leads Marketing and Customer Success for Autodesk Construction Solutions in the APAC region. Prior to Autodesk, Ljubica worked for companies such as Hexagon, Oracle Aconex and LexisNexis. Using a creative and entrepreneurial flair to identify and convert opportunity, Ljubica develops go-to-market strategies that capitalise on emerging opportunities, harnessing the latest marketing and digital trends to increase market share and grow customer engagement.
Show Notes
3:30 How Ljubica describes her personal brand in one sentence
4:50 The specific actions Ljubica has taken to grow her personal brand, the reason why she’s put such a focus on this, and the benefits it’s had for others as well as her own career
7:09 How building her personal brand led Ljubica to launching a book
8:22 The mindset Ljubica had to adopt to start and grow her personal brand, and what she focuses on in order to be able to get out of her comfort zone and be more visible
12:45 The misconception that personal brands are self-serving when it’s in fact something that helps other people, and how Ljubica doesn’t encounter this because of her belief that it’s not about her – she’s a messenger and it’s about the value she adds through speaking and sharing
16:05 What the book writing process was like for Ljubica, and how one of the goals of the book is to evolve it into various different content and ultimately to help marketers to have a seat at the executive table
20:10 How Ljubica made the time to write a book while also working in a big role, the process she used, and her advice for others wanting to write a book
22:33 How having a personal brand has supported Ljubica’s career and led to more industry credibility and opportunities including speaking events and job offers
24:00 How having a personal brand has also helped to raise the profile of Ljubica’s team and enabled them to have more of a voice in the organisation, as well as raising the profile of the company and encouraging more people to want to join an innovative company
27:00 Why Ljubica has used her personal brand to create opportunities for herself and been proactive with her growth
28:30 Rapid-fire questions with Ljubica, including her favourite podcast, how she relaxes, and final words of inspiration
35:00 Bec & Andres have a post-interview chat to discuss highlights of the episode and what we took out of it to help you build your personal brand
Additional links:
https://www.linkedin.com/in/ljubicaradoicic/
📸 Image: Provided
Further resources:
Ascending Growth: Improve Customer Value. Drive Business Growth. Elevate Your Career. By Ljubica Radoicic, Eve Chen & Brett Cowell.
